Wear the culture, feel the creativity
Welcome to the world of Trax Apparel, where style meets tradition, and every garment tells a story.
At Trax, we're more than just a fashion brand – we're a celebration of African heritage, craftsmanship, and innovation. Inspired by the vibrant colors, intricate patterns, and rich cultural tapestry of our continent, we strive to create clothing that not only looks good but also embodies the spirit of Africa.
“Trax Apparel brings the vibrant essence of African culture to life through unique fabrics, hand-painted art, and intricate stitches, allowing you to wear and experience the rich heritage in every piece.”
From our humble beginnings in Lagos, Nigeria, we have grown into a global brand, known for our commitment to quality, authenticity, and creativity.
Each piece in our collection is a labor of love, crafted with care and attention to detail by skilled artisans who honor age-old traditions while embracing modern design.
From our signature Aso-Oke ensembles to our hand-painted pieces, every garment reflects the beauty, diversity, and resilience of African fashion.
But Trax is more than just a clothing brand – we're a movement. Whether you're walking the streets of Lagos or strutting down the runways of Paris, we want you to feel confident, proud, and connected to your roots.
So join us as we continue to push boundaries, challenge conventions, and celebrate the beauty of African style.
Mission
To inspire individuals to preserve & embrace African culture.
Vision
To become Africa’s foremost culturally relevant & stylish brand by blending contemporary styles with traditional motifs, allowing individuals to express their identity through the fusion of fashion, art, storytelling and community.
Values
We are committed to:
- Quality Authenticity
- Creativity
- Professionalism
- Sustainability
- Teamwork
- Customer-Centricity
- Integrity
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Diversity & Inclusion
Ownership
Trax is a privately owned company limited by shares, with Director Mark Odiete and advisory board member Mr. Oluwaniyi Segun Damilola.
Registration
Trax Apparel is a clothing company and fashion brand incorporated in Abuja, Nigeria on June 13, 2019, with registration number RC1591834.
Address
72 Babatope Bejide Cres, Lekki Phase I, Lagos 106104, Lagos.
Phone
+234 907 963 4433
We are committed to transparency and sustainability practices, social responsibility initiatives, and community development initiatives and partnerships.
Mark Odiete
Creative Director at Trax Apparel
Mark Odiete isn't just the creative force behind Trax Apparel; he's a bridge between Africa's rich heritage and the world of contemporary fashion. He is a seasoned entrepreneur and businessman renowned for his passion for Nigerian and African art history. Mark infuses his designs with a deep understanding of cultural narratives and symbolism.
More than aesthetics, Mark's passion lies in cultural expression and inclusivity. He believes fashion should empower everyone to tell their stories through their clothing. Sustainability is also a core value, influencing his choice of materials and production processes.
Mark's leadership extends far beyond design. He fosters a collaborative environment where his team thrives. His vision for Trax goes beyond creating clothes; it's about building a vibrant community that celebrates art, fashion, and Africa's diverse stories.